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The mobile app development industry is one of the evergreen industries in today’s world. There are around 5 million apps available on play store and only 50 percent of them have been rated by the users. Unfortunately, people do not use these applications on a regular basis and most of them are uninstalled immediately. The most common reason for this is failure of mobile apps to meet user’s expectations and unsatisfactory user experience.
Mobile UX design is one of the key factors responsible for making or breaking an application. Since user experience is a critical ladder for a successful app, UX design should be on your priority list when building a mobile application. However, there is no right or perfect designing process since every project and team are different, but it is advised to take the below points into consideration while designing an application-

Do’s of Mobile App UX Design

Conducting a thorough UX Research while Designing an Application - A proper research is mandatory for attaining a good UX design. A fruitful step is to conduct competitive research to gather relevant information about other mobile development companies. User research renders output such as user’s need, pain points, preferences along with quantitative metrics that helps to understand the performance of current design. Such parameters will be helpful by analyzing questions such as, ‘How many people are adding this item to their shopping cart’ or ‘What % of users add suggested items to their shopping cart’ etc

Create an Organized Architecture - The overall architectural structure such as content should be clear and precise so that it is easy for users to understand, and navigate through applications. The goal should be to focus on the contents and elements that are more valuable to users

Create a Lucid User Interface - We are familiar with the saying, ‘too many cooks spoil the broth’. Similarly, adding a lot of information in each section of a mobile application can create confusion among users which will lead to their reluctance in using the app. Hence, it is advised to get rid of unnecessary components like images, buttons, and texts. The best practice is to provide one call to action button for a particular page to make the application’s user interface light and easily navigable

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Don’ts of Mobile App UX Design

Populate Mobile App with Features - Overpopulating mobile application with features might result in complexities in application which may indirectly impact the overall user experience in a negative way. Simplified user interface with necessary elements will result in creating a large user base for application due to its easy accessibility nature for users

Drop Usability Testing - Avoiding testing of mobile applications on devices which people are actually going to use will result in non-functional and unresponsive applications. Launching a mobile app without usability testing will not be fruitful in diagnosing flaws at an early stage. Hence, test your app on various screens, devices and internet connections

Neglecting Standard User Interface Elements - Instead of using eye-catchy yet unfamiliar elements such as buttons, images , symbols, shortcuts, and controls, choose standard user interface elements which users are always familiar with. The best approach to design a mobile application is to consider standards that leverage user experience and fit into it. This makes the user confident in taking appropriate actions

Overthinking and not brainstorming - A perfect UX design can’t be achieved without repetitive iterations designs and testing. So, it is better to brainstorm ideas on paper and stop overthinking

Conclusion

An attractive, functional and usable UX design can help you stand out from the crowd and gain momentum of the user base for your application. But a poorly designed UX may drive users away from your application leading to a huge rate of uninstallation.
Designs differ according to applications and at Zangula, we train our users so that it is easy for them to adapt various applications. We are capable of developing a simple UX design of Moked based on alerts, notifications, alarms and also easy to use yet a complex AI based backend of Anydish. Observing the do’s and don’ts listed in this article will help you analyse the key points necessary for creating a well crafted mobile application with a good user experience. It is necessary to understand how users are interacting with your application

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